Instagram Reels Comment-to-DM Playbook: Send Your Link Automatically
The Reels comment-to-DM playbook: ask for a keyword in your Instagram Reel, and everyone who comments it gets a public reply and a DM with your link, automatically.
In this video
- Why Reels are the best place for comment-to-DM
- Your Reels in the post library
- A keyword rule on a Reel
- What a viewer sees: the reply and the DM
- Four tips for Reels that ask for the comment
About this tutorial
Reels from a public account can reach people who have never seen your page, which makes them the best place to ask for a comment. The playbook: say a keyword in the Reel, put it on screen and in the caption, and add a SocialAutoDM rule on the Reel. Everyone who comments the keyword gets a public reply, which shows new viewers that commenting works, and a DM with exactly what the Reel promised. Your Reels appear in the post library with their insights, including plays. Pick a keyword nobody types by accident, and use Contains so it counts inside a longer comment.
Transcript
Reels from a public account can reach people who have never seen your page. In this video: turn those Reel comments into DMs with your link, automatically.
The playbook is simple. Ask for a keyword in the Reel. Reply under the comment. Send the link in a DM, right away.
Your Reels are in the post library too. Here is our shaping Reel. Open Automation rules.
The keyword from the Reel: SHAPE. Contains, so it still counts inside a longer comment.
A public reply, which also shows new viewers that commenting works.
And the DM with what the Reel promised: the full video.
Create the rule, and it's live on the Reel.
A viewer comments SHAPE, at the end of a longer comment.
Your reply appears under it.
And the full video lands in their DMs, while they are still watching.
Four tips for Reels. Say the keyword out loud. Put it on screen and in the caption too. Pick a word nobody types by accident. And deliver in the DM exactly what the Reel promised.
That's the Reels playbook. All our tutorials are on socialautodm.com. See you in the next video!
SocialAutoDM works with Instagram Business/Creator accounts and Facebook Pages via Meta’s official APIs. The bakery and its Reel in this video are a fictional demo account.
