Run an Instagram Giveaway With Comment-to-DM (Rules Included)
Run an Instagram giveaway where people enter by commenting a keyword: every entrant gets a public reply and a DM with your official rules, and your rules page covers what Instagram’s promotion guidelines ask for.
In this video
- An ENTER rule on the giveaway post
- A public reply to every entrant, and the official rules by DM
- What SocialAutoDM does not do: pick the winner
- What Instagram’s promotion guidelines ask your rules page to include
About this tutorial
Run an Instagram giveaway where people enter by commenting a keyword: every entrant gets a public reply and a DM with your official rules, and your rules page covers what Instagram’s promotion guidelines ask for. Get started: https://www.socialautodm.com Giveaway guide: https://www.socialautodm.com/blog/instagram-giveaway-comment-automation Instagram Promotion Guidelines: https://help.instagram.com/179379842258600
Transcript
Running a giveaway on Instagram? In this video, every entry gets a public reply and a DM with your official rules, automatically.
A giveaway post can get hundreds of comments. With one rule, every entrant is answered in public, and gets the rules in their DMs.
Here's our giveaway post: a year of bread. Open Automation rules.
People enter by commenting ENTER. Contains, so ENTER with an emoji still counts.
A public reply, so every entrant sees they're in.
And the DM, with the link to your official rules, dates and eligibility.
Create the rule, and the giveaway is open.
A follower comments ENTER.
Your public reply tells them they're in.
And the rules arrive in their DMs. SocialAutoDM answers the entries. It doesn't pick a winner, so choose that the way your rules say.
Your rules page matters. Instagram's promotion guidelines ask for a complete release of Instagram by each entrant, and a statement that Instagram doesn't sponsor or run the promotion. Add your official rules and eligibility, and never ask people to tag themselves where they aren't.
That's giveaways with comment-to-DM. Next up: the Reels comment-to-DM playbook. See you in the next video!
SocialAutoDM works with Instagram Business/Creator accounts and Facebook Pages via Meta’s official APIs. The bakery and its giveaway in this video are a fictional demo account. This video is not legal advice.
