Instagram DM Automation for Online Stores: Auto-Reply to "Price?" Comments
For online stores: automatically answer every “price?”, “how much” and “cost” comment on an Instagram product post with a public reply and a DM containing the price and a link to buy.
In this video
- Why price questions are buyers waiting for an answer
- One regex rule that catches price, how much and cost
- What that rule matches, checked with SocialAutoDM’s own matching
- The public reply and the DM with the price and a link
- Four tips for a DM that sells
About this tutorial
Product posts collect the same question over and over: price, how much, cost. SocialAutoDM answers each one automatically. Set a rule on the product post with a regex trigger such as price|how much|cost, where the bar means “or”, and every way of asking matches, in any capitals. The shopper gets a public reply under their comment, so everyone scrolling sees you answered, and one private DM with the price, what is included and a link to buy. Put the price in the DM itself, keep to one link, and tell people in your caption to comment “price”. It works on Instagram Business and Creator accounts and Facebook Pages.
Transcript
Run an online store? In this video, every price question under your post gets the price and a link in their DMs, automatically.
Product posts get the same question over and over. Price. How much. Cost. Every one of them is someone ready to buy.
Here's our product post, the sourdough starter kit. Open Automation rules.
For the trigger, I type price, how much, and cost, separated by a vertical bar.
Set the match type to Regex. Now the bar means or, so one rule catches every way of asking.
A public reply, so everyone scrolling sees you answered.
And the DM: the price, what's included, and one link to buy.
Click Create rule. It's live.
Here's what that one rule catches, checked with SocialAutoDM's own matching.
A shopper comments: how much is the kit?
Your public reply goes up under their comment.
And the price and the link land in their DMs, while they are still looking at the post.
Four tips. Put the price in the DM itself. Say what is included. End with one link. And tell people in your caption to comment price, so they know the answer is coming.
That's comment-to-DM for online stores. Next up: running a giveaway with comment-to-DM. See you in the next video!
SocialAutoDM works with Instagram Business/Creator accounts and Facebook Pages via Meta’s official APIs. The bakery, its product and its price in this video are a fictional demo account.
